Available immediately after purchase.
WHAT'S INCLUDED
A
36
-Page
Insights Report
PPT
82+
PowerPoint Charts & Tables
INSIGHTS PREVIEW
What’s Inside: Forward-looking Food Industry Market Research
Stay ahead of trends and the competition with futurecasting insights, from functional snacking and fortified foods to purchase-drivers that influence what lands in the cart. Nextin translates consumer data into the innovation intelligence that keeps food innovators at the forefront of their categories.
The Protein-Fiber Crossover Opportunity
Only 14% of consumers (n=173) are actively seeking both higher protein and higher fiber in packaged foods—but those who do are dramatically more engaged across categories:
Purchase frozen vegetables at higher-than-average rates (+20 points)
Purchase fresh dairy at higher-than-average rates (+15 points)
Purchase cereal or oatmeal at higher-than-average rates (+14 points)
Are highly likely to seek both higher fiber and higher protein in snacks
Strategic implication: Protein-and-fiber-seeking consumers concentrate their purchases in specific, high-volume categories—and the data reveals exactly which sources, formats, and functional benefits resonate with this crossover segment.
The full report includes detailed profiles of fiber-focused snackers, ready meal consumers, sweet and savory snack subgroups, kids’ snack purchasers, and functional food prospects—plus satisfaction gap analysis across 22 packaged food categories.
WHO IT'S FOR
Designed for Professionals Who Bring Food Innovation to Market
Whether you’re developing a new product, pitching a retail buyer, or evaluating an ingredient investment, this Nextin Research package delivers the validated consumer data that sharpens high-stakes decisions:
Food innovation and brand teams: Pinpoint satisfaction gaps, pressure-test product and flavor concepts, and refine positioning with food industry market research that uncovers what consumers want more—and less—of in packaged foods
Ingredient suppliers: Understand which protein sources, fiber types, and functional ingredients resonate with consumers, and where emerging demand outpaces current supply
Retailers and category managers: Leverage cross-category purchase data and channel insights to build assortments that reflect how consumers actually shop across sweet, savory, frozen, and fortified segments
Investors and analysts: Size opportunities using primary data on unmet needs, functional food adoption curves, and the consumer willingness that underpins category growth
Executives and strategists: Ground long-range planning in current consumer psychographics, lifestyle data, and the benefit-driven trends reshaping packaged food from snacks to ready meals
The packaged food category moves fast. If your decisions are based on data that’s more than a year old, this research closes that gap.
Sourced and Sought by Capable Teams and Leading Brands in Pet Nutrition and Care
MARKET COVERAGE
Food Market Coverage
From snacking occasions to ready meals, this research covers the categories and consumer dynamics that matter most in packaged food innovation:
Snacking (Sweet & Savory): Flavor preferences, format trends, fortified snacking, satisfaction gaps, kids’ snack priorities
Functional Foods: Purchase consideration, in-demand benefits, functional ingredient preferences
Ready Meals: Consumer attitudes toward food preparation, appliance use, decision-drivers, flavor preferences
Protein & Fiber: Preferred sources in packaged foods and snacks, fiber-focused consumer profiles, innovation opportunities
Cross-Cutting Analysis: Consumer psychographics, purchase-drivers, brand and certification influence, sustainability attitudes, retail and foodservice channels, information sources, GLP-1 use
METHODOLOGY
Data Vintage: February 2025 survey of 1,235 U.S. adults aged 18 and older who report having made a food purchase in the prior month—among the most current primary consumer research available in the packaged food category.
