Available immediately after purchase.
WHAT'S INCLUDED
A
73
-Page
Insights Report
PPT
96+
PowerPoint Charts & Tables
INSIGHTS PREVIEW
Dog Parent Intelligence You Can Act On
The Wellness Trifecta Opportunity
78% of dog owners purchased from 4+ product categories last year—but only 11% of the market is buying supplements, dental care, and functional treats together. We call this the “Wellness Trifecta.”
Only 11% of dog owners purchase from all three wellness categories (supplements, dental care, and functional treats)—but those who do are dramatically more engaged:
Use 72% more health benefits as purchase drivers than average
Consult 66% more information sources when researching products
Purchase from 82% more product categories overall
Shop 55% more retail channels
Strategic implication: Converting two-category wellness buyers to the full ecosystem represents a high-value opportunity—and the data reveals exactly which benefits, formats, and channels resonate with bridge segments.
The full report includes 15+ segment profiles with this level of detail, plus cross-tabulations you can use to identify your specific audience.
WHO IT'S FOR
Forward-looking Dog Trends for Strategic Decision-Makers
This Nextin Research package is designed for pet industry professionals who need current, validated consumer data and forward-looking dog trends to inform high-stakes decisions:
Brand teams: Validate pet product innovation concepts and refine positioning with consumer-backed dog insights
Ingredient suppliers: Identify which functional ingredients are gaining traction—and which benefits dog owners actually seek
Retailers and buyers: Understand cross-category purchase behaviors and channel preferences to optimize pet product assortment
Investors and analysts: Assess pet category growth potential with primary consumer data on adoption curves and willingness to pay
Executives and innovation leaders: Inform long-term vision and strategies with dog insights that futurecast what consumers want before it’s on shelves.
Sourced and Sought by Capable Teams and Leading Brands in Pet Nutrition and Care
MARKET COVERAGE
Dog Market Coverage
This Nextin Research set spans the full dog nutrition and wellness landscape:
Dog Food: Format adoption, premium trends, fresh food growth, novel proteins, share-of-bowl analysis
Dog Treats: Functional treat opportunities, multi-treat behaviors, format preferences
Dog Supplements: Purchase drivers, ingredient associations, format preferences, retail channels
Dog Dental: Product adoption curves, format interest, cross-category connections
Cross-Cutting Analysis: Consumer segmentation, sustainability attitudes, information sources, retail channel behaviors, wellness ecosystem mapping
METHODOLOGY
Data Vintage: March 2025 survey of 1,201 U.S. dog owners—among the most current and comprehensive primary consumer research available in the pet category.
